Madison Square Garden Sports announced on September 24, 2021 at a marketing partnership with Benjamin Moore, naming North America’s favorite paint, color and coatings brand, the Official Paint Partner of the New York Rangers. As part of the partnership, Benjamin Moore becomes the Rangers helmet sponsor with logo position during all Rangers games at Madison Square Garden. Additionally, four colors representing the Rangers palette will be added to the Benjamin Moore Sports Collection.
To kick off the partnership during the week of October 6th, the Rangers and Benjamin Moore will unveil a "Hockey Week in NY" themed mural at 213 Bowery on the Lower East Side of Manhattan. This mural, to be designed and created by artist Key Detail, pays homage to the incredible sport of hockey, and will help kick off the Rangers 2021-22 season, which begins on Wednesday, Oct. 13. Fans can create their own interpretation at home with Rangers hues including Rangers Blue SC-94, Rangers Red SC-95, Rangers White SC-96, and Rangers Navy SC-97. Please note that these paint colors are only available at select independently owned New York retailers, and not available on the Benjamin Moore Online Store.
"We are beyond excited about this partnership as Benjamin Moore isn’t just coming on as the Rangers in-game helmet sponsor, they are going to be deeply involved throughout programs the organization contributes to in the community, across our digital channels and at The Garden," said Ron Skotarczak, Executive Vice President, marketing partnerships, Madison Square Garden Entertainment Corp. "Benjamin Moore, a company that started in Brooklyn, aligns so well with our values, and we look forward to all that we can accomplish together."
"With a long history in the New York Metropolitan area, it’s a privilege for Benjamin Moore to team up with an iconic and storied franchise like the New York Rangers," said Steve O’Neill, Chief Marketing Officer of Benjamin Moore. "We are thrilled to not only support the team on the ice, but also offer fans the opportunity to showcase their team spirit at home using Benjamin Moore paint products."
Benjamin Moore will be the presenting partner for the Jr. Rangers Street Ball/Ball Hockey community program which impacts thousands of kids across the tri-state as they learn to play the game under the tutelage of the Rangers Social Impact & Fan Engagement team. In addition, Benjamin Moore will partner with the Rangers digital team on an original content series that will be shown across all of the Rangers digital channels and enjoy significant brand exposure on static and digital signage inside and outside of Madison Square Garden.