What does a marketing and business development plan look like, and why does it matter? A plan shows you where you should focus your efforts and why, so that you're using the right tactics to attract the best prospects for your firm. In this webinar, we’ll review how to start a marketing strategy and build an actionable marketing plan that is realistic, budget-friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.
Approximately 15 minutes. Delivered via webinar or face-to-face presentation. Available sessions shown below.
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