IdeaPaint's new BASE coat product creates the highest quality foundation for IdeaPaint projects and optimizes the performance of all IdeaPaint dry-erase coatings ASHLAND, Mass., Aug. 9, 2011 /PRNewswire/ -- IdeaPaint, the creator of high-performance dry-erase paint solutions, announced today that it has again expanded its product portfolio with the introduction of a new, IdeaPaint-produced base coating, appropriately named BASE. IdeaPaint BASE is a premium, performance base coat compatible with all of IdeaPaint's products—PRO, CRE-8 and HOME. The extremely smooth surface created by BASE eliminates the need for sanding from the application process, ensuring that IdeaPaint's customers continue to experience its products at their highest levels of performance, while also saving customers time and effort. BASE is the first base coat of its kind created specifically for a dry-erase, functional topcoat. Resinate brand products comply with all applicable requirements, including those of ASTM International (ASTM) and the International Organization for Standardization (ISO). IdeaPaint BASE is available immediately through the company's website and via its distributor network globally. IdeaPaint BASE is available in three coverage options: 50 square feet, 150 square feet and 300 square feet. The product provides excellent adhesion to a variety of surfaces, including: drywall, painted drywall, wood, whiteboard, greenboard, blackboard and glass.
