Cooper Industries Overhauls Website to Provide Unparalleled Customer Experience

April 28, 2011

Company invests vast resources to deliver on commitment to customer needs and "One Cooper" promise. HOUSTON, April 27, 2011 /PRNewswire/ -- Cooper Industries (NYSE: CBE), a global provider of electrical solutions, announces the launch of a new, innovative website at CooperIndustries.com that was completely redesigned to meet the complex – and ever-changing – needs of customers today. Even in the midst of economic recession, Cooper remained committed to the needs of its customers and set out with the goal of creating a site that would provide an experience unmatched in the industry. With an investment of time and resources that spanned seven divisions and multiple organizations, Cooper Industries has now delivered what it believes to be a best-in-industry, one-stop web experience that will revolutionize the way the way users gather information and help streamline daily business activity for Cooper customers. (Photo: http://photos.prnewswire.com/prnh/20110427/DA90540-a) The new site also represents the manifestation of the company's "One Cooper" value proposition; creating a comprehensive, dynamic and unified web experience spanning all of Cooper's divisions: Cooper B-Line, Cooper Bussmann, Cooper Crouse-Hinds, Cooper Lighting, Cooper Power Systems, Cooper Safety and Cooper Wiring Devices. The new CooperIndustries.com integrates the company's vast range of offerings seamlessly, providing a single point-of-entry for access to the thousands of solutions and products the company offers. Cooper designed the new site with the goal of simplifying the customer's experience; saving users time as they research specific products and also allowing them to easily browse product offerings across all divisions when navigating by market or solution. The primary objective of CooperIndustries.com is to help customers solve their business problems and meet their business goals by allowing them the option to navigate in the manner that best suits their goal. Once a user finds the product they need, all the relevant tools will be available there from detailed product information to specification sheets, from material safety data sheets to buyer's guides – making everything needed a click away.

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