Survey From Whirlpool Corporation and Habitat for Humanity International Also Shows Most Consumers Favor Government Incentives for Green Building BENTON HARBOR, Mich., Jan. 20, 2011 /PRNewswire/ -- While green homes are generally perceived as expensive to build or purchase, a recent survey found that consumers and builders believe that reduced prices on building materials will help these homes become more affordable. The survey was conducted on behalf of Whirlpool Corporation (NYSE: WHR) and Habitat for Humanity by the NAHB Research Center*, and reported respondents' opinions on barriers to more affordable green building and how to overcome them. According to the consumer survey, 59 percent of consumers indicated that lower cost of products and materials is needed for green homes to become more affordable. The builder survey found that builders were largely in agreement with consumers about this point. Most builders (75 percent) indicated that the costs of materials and products for green homes need to be reduced.
