Event to Run At Pier 90 in New York City, March 26-28, 2009 LOS ANGELES--(BUSINESS WIRE)--Green Media Enterprises (GME) announced today that it will co-locate its Green East event at the Piers with The Architectural Digest Home Design Show, which is produced by Merchandise Mart Properties, Inc. (MMPI) and sponsored by Architectural Digest and The New York Times. Green East will run March 26-28, 2009 at Pier 90 with The Architectural Digest Home Design Show running one additional day, March 26-29 at Pier 94. “There is a natural synergy between our two events, and co-locating with The Architectural Digest Home Design Show offers tremendous additional value for Green East exhibitors and visitors,” said Diane O’Connor, President of Green Media Enterprises. “Through our collaboration with MMPI, Green East visitors will be able to source hundreds of additional product and service providers within the home design and furnishings sectors. In addition, Green East exhibitors will have the opportunity to meet thousands of additional highly-qualified architecture and design professionals and influential consumers in search of green solutions.” Visitors to Green East will be cross-badged to attend The Architectural Digest Home Design Show and vice versa. In addition, Green Media Enterprises and MMPI will collaborate on select cross-promotional efforts and media outreach to maximize attendance to both events. “We are very excited to have Green East running alongside our 2009 event,” said John H. Brennen III, Executive Vice President of MMPI. “Now in its eighth year, The Architectural Digest Home Design Show attracts almost 25,000 qualified attendees. We have achieved this remarkable track record of growth and success by continually looking for ways to extend the brand and to increase the value proposition of the Show. We view the co-location with Green East as another key step in this synergistic strategy. ‘Green’ is one of the hottest topics in design and home furnishings at the moment, and our exhibitors and attendees will benefit greatly by being able to interact with the exhibitors and attendees of Green East. With a wide-array of green products and services and innovative installations like Sustainable Living Spaces Inspired by Eric Lloyd Wright, we feel Green East is an ideal complement to the sustainable furnishings component of The Architectural Digest Home Design Show.” The Architectural Digest Home Design Show features a broad range of home design categories, from home furnishings and accessories to art & antiques, kitchen and bath products to flooring, wall coverings, lighting and more. Also offered are complimentary designer consultations, special exhibits and educational seminars led by industry luminaries. Green East features a wide-array of green, sustainable, and environmentally-friendly products and services as well as keynotes and seminars and a variety of on-the-floor special events. Both shows are open to trade professionals as well as the public.
