Industry survey reveals US builders continue to prefer and use more Owens Corning PINK Fiberglas(TM) Insulation and Cultured Stone(R) veneers than competitors TOLEDO, Ohio, April 30 /PRNewswire-FirstCall/ -- US builders voted, and Owens Corning (NYSE:OC) is not only their preferred brand, but they use Owens Corning PINK Fiberglas insulation and Cultured Stone(R) veneers more than competitive products. According to the 2008 brand study from the publishers of BUILDER magazine, Hanley-Wood Publishing, LLC, and in every survey since its inception, builders selected Owens Corning PINK Fiberglas Insulation as the insulation they prefer and use. For the ninth year in a row, since the manufactured stone category was added to the survey, builders chose Cultured Stone(R) as the manufactured stone most recognized and most used and, since 2002, more builders have used it than the next two brands combined. Since 1991, Hanley-Wood Publishing, LLC has regularly surveyed builders to rank products in four areas: brand familiarity, product quality, brands used most and brands used in the past two years. Chuck Stein, chief marketing officer of Owens Corning, credits the high rating to the company's wide range of product offerings and more than 68 year history of providing quality products. "We offer comprehensive fiberglass insulation systems to meet the needs of builders and one of the most extensive set of design options with Cultured Stone(R) manufactured stone veneer and its more than 21 textures and more than 100 colors," he said. "It's exceptionally rewarding to have builders recognize this quality and choice." US builders also voted Owens Corning roofing products the most recognizable brand in the market. This year, more than 3,400 respondents ranked brands in 82 product categories. The full results were published Builder magazine's April issue.
