Free GreenBiz.com Report Assesses 20 Key Indicators of Green Business Performance OAKLAND, Calif.--(BUSINESS WIRE)--Despite an apparent flurry of activity by corporations to improve their environmental performance, U.S. companies aren’t yet making much of a difference in addressing major environmental problems, according to a new report. “State of Green Business 2008,” a free report published by GreenBiz.com, reports that companies are making good progress on fewer than half of the 20 measures of performance it investigated. In some cases, environmental problems are losing ground, even as companies gradually improve their environmental performance, due to the expanding economy of recent years. For example, generation of electricity from wind, solar, and other renewable sources has grown steadily — from 81 billion megawatt-hours in 2000 to 96 billion in 2006, the most recent data available. But overall electricity consumption has grown, too, with the result being that renewables represent slightly more than two percent of overall U.S. electricity generation, about the same percentage as in 1995. “Amid the cacophony of headlines and hype, companies are getting greener, but it’s not always obvious or straightforward,” says Joel Makower, Executive Editor of GreenBiz.com and the report’s principal author. “And the progress itself can be illusory. Companies, in aggregate, aren’t changing quickly or significantly enough to move the needle on climate change and other challenges.”
