Bradco Supply To Certify 155+ Dealer Locations Through “Certified Green Dealer” Program

January 21, 2008

Bradco Supply is the First National Chain to Commit to Train Its Sales Force and Certify its Dealerships for Green Building LAKEVILLE, Minn.--(BUSINESS WIRE)--The Certified Green Dealer™ Program today announced that Bradco Supply, a national distributor of building materials with over 155 locations throughout the country, has committed to train its staff and certify all of their branches through the Certified Green Dealer Program. Bradco Supply is the first large distributor to commit to a national rollout of the Program, which launched in late 2007. The Certified Green Dealer Program is a Web-based “distance learning” program that certifies the nation’s lumberyards and building material dealer locations as sources of information on green building and green products through online training and printed resources. Each Bradco Supply dealer location will be become a Certified Green Dealer when 75% of its sales personnel view a series of Web-based training videos (and pass eight quizzes) about building basics, green building, and green building products. With this Program, Bradco Supply can brand itself as a certified source of information about good green building techniques and green products. The certification of lumber dealer locations is not affiliated with any particular national standards-setting organization, such as NAHB or USGBC’s LEED program. Indeed, the certification is based entirely on demonstrated mastery by lumber dealer personnel of “best practices” building science and green building basics. The core of the training and certification are eight short-subject videos (each “lunch-and-learn” length of under 25 minutes) which Bradco Supply’s location will access over the Web.

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