Imre Communications Launches 'Green' Practice

July 03, 2007

Agency combines expertise with passion to help companies go green Key Highlights: * Business division will focus on green marketing and public relations * The Home Depot, Travelers, CoreNet Global, National Multi Housing Council, DAP, Clean Control and Green Builder Media are clients in the green practice * Agency has adopted eco-friendly internal operations and office conduct BALTIMORE, July 2 /PRNewswire/ -- Imre Communications, an integrated brand communications firm, announced today the launch of a green practice. Focused exclusively on providing clients with a full array of marketing services, this new division is designed to help organizations establish and leverage environmental positioning and increase awareness of environmentally conscious products, practices and services. "Green products and sustainability practices aren't just fleeting trends, they are the future of how companies will do business," said Dave Imre, president of Imre Communications. "As an organization, we have fully embraced this environmental movement and see opportunity and demand to market green across all industries." To date, Imre is already supporting a number of clients seeking marketing counsel in the green space, including The Home Depot, Travelers, CoreNet Global, Clean Control, DAP and the National Multi Housing Council. Initiatives have ranged from corporate messaging and brand strategy development to packaging, promotional and PR campaigns. The latest client to join Imre's green practice is Green Builder Media, which provides information and services relating to green building and sustainability for the North American residential building market. Imre Communications will support the firm primarily in a public relations capacity. "Imre has an understanding and dedication to green business," said Ron Jones, founding partner and editorial director of Green Builder Media. "We value their expertise and creative thinking, and look forward to working together to launch and brand Green Builder Media's services."

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