Young Developers Create First Affordable, Sustainable Housing for Downtown Phoenix PHOENIX--(BUSINESS WIRE)--Downtown Phoenix developer Urbistruct LLC today unveiled a unique name, standards and approach to development that makes the green life accessible today in downtown Phoenix. The company’s new name is Greenroof Development Company LLC. The name reflects the company’s commitment to develop eco-friendly communities in downtown Phoenix that meet the eco-conscious desires of its target market at a price they can afford. “We have the ability to build homes and communities that let us live more in harmony with the environment - it’s a matter of creating housing designs and using building products that are best for people, our sense of place and for the sustainability of the planet,” says Jenny Kramer, majority partner of Greenroof. “As a native Phoenician, it’s important to me to be part of making Phoenix a greener place to live in every sense of the word.” Greenroof’s target market is the generation of up and comers who were raised with the concepts of recycling, energy efficiency, preserving natural resources and protecting the environment. They also value the power of a dollar and are looking for ways to balance their values and their budgets. Greenroof develops communities that enable people to live the green life now in downtown Phoenix. The company incorporates contemporary, eco-conscious design with environmentally friendly building materials that result in neighborhoods where people can create a lifestyle that’s easy on the conscience and the planet. Greenroof is committed to a green standard that’s better than LEED. LEED – Leadership in Energy and Environmental Design, created by the US Green Building Council - is the nation’s accepted standard for green development. To guarantee best outcomes, which are not always synonymous with LEED certification, Greenroof has adapted LEED guidelines to Arizona’s desert environment. Greenroof’s “7 GreenStar Standards” provide a checklist of sustainable options for design, durability, energy efficiency, waste reduction, indoor air quality, water conservation and green building products. About Greenroof Greenroof Development Company LLC is a privately owned Arizona corporation whose owners are committed to building a better world one green community at a time in downtown Phoenix. The company is nearly sold out of its first environmentally-friendly development, PRD845, near the Roosevelt Historic Arts District, and will break ground soon on the nearby Viridian and other projects in the downtown Triangle area that bring ground-breaking green development to Phoenix.
