IRVINE, Calif.--(BUSINESS WIRE)--The future of homeshopping is here! Today marks the highly anticipated debut of the human-scale virtual model home tours for the first three Lennar enclaves at Central Park West, Irvine’s first urban master-planned community. The virtual tours are now showing in the Lennar Home Store at the Central Park West Living Studio where a special media screening room has been created to allow homeshoppers to experience life-size virtual tours of the innovative residences now previewing at Central Park West. Sales are anticipated to commence in the coming weeks. “After selecting the Lennar neighborhood that fits your lifestyle, homeshoppers are invited to make appointments for special virtual tours of key floorplans,” said Denise Hayes, Vice President of Marketing for Lennar’s Orange Coast Land Division, master plan developer of Central Park West. “Then, it’s lights, camera, and action as the tour begins and homeshoppers actually step into the homes’ interiors via human-scale videos that create life-sized virtual homes -- showing amazing detail, ceiling heights, room volume, the way light comes through windows, and all the dimensional changes and floorplan variations people experience as they physically walk through model homes. This new state-of-the-art technology is amazing because it takes the experience of website virtual tours and expands it to a human scale level, which allows for interactive home viewing to occur from the comfort of a leather recliner in a private screening room.” Technology is found in nearly every corner of the Lennar Home Store at the Central Park West Living Studio where information is now available for Maxfield, Granville and Chelsea, the first three Lennar enclaves unveiled at the new urban community. Upon entering the Lennar Home Store, where vignettes for each of the three new enclaves are featured, homeshoppers are invited to either receive a guided tour of the various floorplans as viewed through flat screen monitors or they can conduct their own personal tours at the I-Bar, where a bank of desktop computers are available to help navigate through the home options. Then, it’s off to the media room where guests take “virtual walks” through the floorplans of their choice. From there, homeshoppers can explore the decorative options shown in the videos and offered in each enclave, from cabinetry to lighting fixtures, countertop selections to faucets and other items. “We truly believe that this is the future of homeshopping,” said Hayes. “Visit www.cpwliving.com and tour the community, view the floorplans and then come to the Central Park West Living Studio and visit the Lennar Home Store to see for yourself all that is happening at this exciting new urban community.” Central Park West has been planned to include a total of 1,380 highly stylized urban residences linked through trails to a showcase “Zen-like” recreational clubhouse as well as an assortment of parks and other cool places, and a large neighborhood retail center adjacent to a four-story office building. Among the three enclaves now debuting at the Lennar Home Store are the following: Maxfield: Maxfield’s two-story soft lofts and townhomes are planned to range from approximately 1,150 to 1,800 square feet, with sleek, contemporary space planning that inspires individuality. Silestone kitchen countertops, stainless steel appliances, in-home monitoring systems, and direct-access tandem-style garages are included in this low-rise collection. Granville: Granville’s contemporary soft lofts are planned to offer approximately 1,450 to 1,750 square feet within two different low-rise buildings. These tri-level residences feature silestone kitchen countertops, stainless steel appliances, vaulted ceilings, ground-level entries, and direct-access two-car garages. Chelsea: Chelsea’s park-adjacent, brownstone-inspired townhomes are slated to offer up to 2,350 square feet of living space. Smart, expressive and sophisticated, these three-bedroom homes feature ceasorstone kitchen countertops, richly stained cabinetry, stainless steel appliances, and private two-car garages with direct access. In addition, sales are now underway for Astoria, a full-amenity high-rise neighborhood with two towers soaring to 14 and 15 stories in height. Astoria offers 240 luxury homes in a selection of one- and two-bedroom floorplans, plus penthouses featuring up to three bedrooms. Pricing starts from the mid $600,000s. Astoria’s hotel-style amenities include a spacious and elegantly appointed lobby, a business center, ample guest parking, a fully equipped fitness center, a wine storage vault and private tasting room, a beautifully furnished community room that will be available for private parties, and an elevated view terrace with a spa and oversized swimming pool. Astoria is being developed by the partnership of Intergulf Development Group and Lennar Urban Division. Central Park West is located along the northwest corner of Jamboree Road and Michelson Drive, just off the coastal side of the I-405 Freeway. To learn more about Central Park West and tour the Astoria model, visit the Central Park West Living Studio situated at Michelson and Obsidian, directly across from the Central Park West site now under construction. The CPW Living Studio is open from 10 a.m. to 5 p.m. daily. (Astoria closes at 4 p.m. on Saturdays and Sundays.) Take the I-405 Freeway and exit south on Jamboree Road. Turn right on Michelson and left on Obsidian into the Studio’s parking area.
