BENTON HARBOR, Mich. (January 3, 2007) - The Whirlpool Corporation program for building professionals, The Inside Advantage(TM), will offer a dedicated section on its Web site to keep the building community abreast of the company's products and programs being showcased during the 2007 International Builders' Show (IBS). The IBS section of insideadvantage.com will be available via the homepage on January 29. During the show, the site will feature daily videos from the booth of the latest offerings from Jenn-Air, KitchenAid, Maytag, Whirlpool, Amana and Gladiator brands. Content will continuously be updated before, during and after the show. "With the addition of Jenn-Air, Maytag and Amana brands, this will be Whirlpool Corporation's biggest show to date. In fact, we're the largest exhibitor at IBS," said Tracy Frye, contract marketing manager at Whirlpool Corporation. "With so much to take in, we want to be sure builders get a taste before the show of what they'll want to see. And after the show, they'll still be able to find all the information they need, even if they could not attend." Whirlpool Corporation will be at booth #W-701 during IBS, February 7-10, 2007, at the Orange County Convention Center, Orlando. Relaunched in July 2006, insideadvantage.com is different from the company's corporate Web site in that it was designed to specifically meet the needs of trade partners. Whether seeking specs on the latest product innovations, industry trends, ENERGY STAR(R) qualified product information or special services, building pros can easily find what they need to make their jobs easier. Whirlpool Corporation introduced The Inside Advantage(TM) nearly a decade ago to meet the specific needs of its trade partners. The Inside Advantage(TM) allows trade partners to leverage the strength of powerful brands that consumers recognize, innovative products, consumer insight, and targeted services, all from one company. Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 80,000 employees, and more than 60 manufacturing and technology research centers around the world. The company markets Jenn-Air, KitchenAid, Maytag, Whirlpool, Amana, Gladiator, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for architects and design professionals, please visit www.insideadvantage.com or call 1-800-253-3977.
