Renowned Designer and Sustainability Advocate William McDonough to Deliver Three Major Addresses in San Francisco

November 12, 2012

Sustainability visionary and architect will speak at leading green conferences and be honored at the Cradle to Cradle Products Innovation Institute Gala. SAN FRANCISCO, Nov. 8, 2012 /PRNewswire/ -- Next week, to celebrate the green building community's premier conference and to commemorate the anniversaries of his seminal sustainable design works The Hannover Principles and Cradle to Cradle: Remaking the Way We Make Things , William McDonough, the global leader in sustainable growth and design for abundance, will be participating in a series of events throughout San Francisco: • VERGE@Greenbuild Keynote Panel, November 13 at 12:05pm McDonough will deliver a keynote panel—The City as an Organism—about the future of cities and infrastructure at Verge@Greenbuild in conversation with Greenbiz.com's Joel Makower and will bring some special guests to the stage with him, including Recology CEO Mike SanGiacomo. Together, they will explore how design technologies and creative urban development is reshaping the built environment in sustainable cities. (Intercontinental Hotel, 888 Howard Street, San Francisco). • Cradle to Cradle Products Innovation Institute Press Conference at Greenbuild, November 14 at 10:30am The Institute will announce a new era of Cradle to Cradle certification and a new Product Innovation Challenge with $250K in prize money to be awarded to three winners for creating Cradle to Cradle inspired materials for safe, affordable, and healthy homes. Bridgett Luther of the Cradle to Cradle Products Innovation Institute, Tom Darden of Make It Right, and Jeff Oberdorfer of First Community Housing will join McDonough to discuss the need for safe and healthy materials in the built environment. Panelists will also be able to answer questions about how the Cradle to Cradle Certified program aligns with LEED Version 4. (Moscone Center Room 111, North Hall) • Gala in Honor of William McDonough and Fundraiser for the Institute Featuring Meryl Streep and Susan Sarandon , November 14 at 7pm Meryl Streep and Susan Sarandon will lead the luminaries honoring William McDonough at a fundraising gala for the Cradle to Cradle Products Innovation Institute. (The Bentley Reserve, 301 Battery Street, San Francisco) • On-Site Signing of The Hannover Principles, November 15 at 11am To commemorate the 20th Anniversary of his sustainability classic The Hannover Principles, McDonough will be signing limited special edition copies in the Greenbuild Expo Hall. (Moscone Center, South Hall Booth #2205) • Greenbuild Panel: LEED=Performance, Outcome and Applause , November 15 at 4:30pm McDonough will appear with Scot Horst, Senior Vice President of LEED and Global Innovation for the U.S. Green Building Council in a session about LEED, performance and outcomes. The ODC Dance Troupe and Quartet San Francisco will be featured in this presentation. (Moscone Center, Room 102/103, Gateway Ballroom, South Building) • Greenbuild Keynote Closing Plenary , November 16 at 11am McDonough will close this year's Greenbuild as part of a special presentation focused on the future of green as a human and ecological health imperative as well as a profitable business strategy for sustainable growth. Thought leaders, including Jane McGonigal, Scot Horst and McDonough, will speak on the global commercialization of product and systems based on criteria for material health, materials revitalization, renewable energy, clean water and social fairness for a beneficial future. (Moscone Center, South Hall) In addition to the events listed above, media and conference attendees will be able to delve further into McDonough's past, present and future work at the first-ever McDonough-focused Greenbuild booth (#2205). Prominent scientists, architects, green designers and sustainability experts from McDonough Advisors, William McDonough+Partners and McDonough Braungart Design Chemistry (MBDC) will all be on hand and available for interviews throughout the three-day event.

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