-- Independent Study Demonstrates Disconnect Between Industry Standards and Market BOSTON, Aug. 11 /PRNewswire/ -- According to the results of the Synovate study, American homeowners are more concerned with energy efficiency and cost saving measures when building a 'green' home than with any other factor. FreeGreen, the world's leading house plan provider, commissioned the independent study focused on consumer perception of how to define 'green' building. The study reveals a gap between what consumers believe are the most significant green elements and the criterion of Leadership in Energy and Environmental Design (LEED-H), the most popular green building industry standard for homes. "Green home building standards such as the LEED-H and the National Home Building Association (NAHB) standards are useful guidelines for builders and architects focused on green home building," said David Wax, FreeGreen CEO. "This survey indicates that it could be very useful for LEED-H and NAHB to incorporate consumer feedback into their standards to get the best of both worlds; experts setting the standard in green innovation, while using consumer input to drive the marketing efforts leading to greater adoption. The survey question: What do you consider to be the single most important factor in determining if a home is 'green?'
