Americans taking some action to reduce greenhouse gases, but don't consider their homes a major source of emissions

June 19, 2007

Building store employee just as likely to spur more action as President Bush BUFFALO, NY, June 18 /PRNewswire/ -- A new poll conducted by Ipsos Reid on behalf of Icynene has found nearly two-thirds (64%) of U.S. homeowners claim to have taken 'some' or 'a lot' of action to reduce greenhouse gases, yet only four percent believe their homes and offices contribute most to apparent increases in greenhouse gas emissions. The poll of more than 1,200 U.S. homeowners found nearly half (46%) admit they don't know much about environmental issues and the impact of greenhouse gas emissions and only 11% claim to have done 'a lot' to reduce emissions in their own homes. With the building sector accounting for almost half of all greenhouse gas emissions in the United States (source: U.S. Green Building Council), learning from the poll suggests Americans could play a far greater role than they might think in reducing greenhouse gases at home. Greenfluence: Bush vs. building store employee Ipsos Reid asked U.S. homeowners who would most influence them to take more action on reducing greenhouse gases. According to the poll, a non-profit organization such as the American Lung Association (37%) or a building organization such as the U.S. Green Building Council (31%) are the most likely to influence homeowner action on greenhouse gases. Americans, however, seem to have little faith in the guidance of elected politicians on environmental issues: - Americans are just as likely to be influenced to do more to reduce greenhouse gas emissions by an employee of a home improvement store (16%) as by President Bush (16%), who also barely ranked above eco-friendly celebrities such as Brad Pitt or Robert Redford (14%).

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