Viale del Lavoro, 8
|Veronafiere is an Italian trade fair company based in Verona that organizes more than 30 trade shows a year, including MARMOMACC, the International Trade Fair for Stone, Design and Technology. Held annually at Veronafiere, MARMOMACC is the global showcase of stone materials and machinery. In 2014, more than 1,500 exhibitors from 58 countries attracted over 65,000 trade visitors - including more than 35,000 foreign visitors from 145 countries. MARMOMACC is the ideal place to see the latest stone-related machinery and technologies, to directly source stone for commercial projects, and to view the full spectrum of stone materials available for residential applications. Each year, the show features a number of architectural exhibits and conferences devoted to designing with dimensional stone.|
Veronafiere Organizes a Week-Long AIA Continuing Education Course
The goal of the course is to encourage the use of natural stone in contemporary architecture. Veronafiere has been an AIA/CES provider since 1999. In the past eleven years, more than 240 architects from the U.S., as well as from Canada, Great Britain, Germany, Hungary, Poland, India, Iran, the Czech Republic, Slovakia, Ukraine, and the Scandinavian countries have participated in the course.
Since 2003, Veronafiere has also been recognized as a continuing education provider by the Royal Architectural Institute of Canada and the Royal Institute of British Architects.
For more information on the course please contact Sebastiano Brancoli at email@example.com.
MARMOMACC NATURAL STONE ACADEMY
DESIGNING WITH NATURAL STONE (22-26 SEPTEMBER 2014)
Craig Williams Testimonial
With much anticipation and great appreciation I attended Marmomacc Stone Academy’s “Designing with Natural Stone 2014,” thanks to the generosity of Veronafiere, the organizer of Marmomacc – the leading international trade show for natural stone and related design and technology -- which made my trip possible. I had high expectations for the program, and can say that they were not only met, but exceeded as well. I was hardly a stone neophyte before attending the program, as I have been working with natural stone for most of my 3-decades long architectural career. I had also been to quarries, fabrication plants, showrooms, and warehouses throughout the United States and several in Europe. However, the ability to see so much, concentrated into an entire week, was what made this experience so special.
On Monday, the tour of Verona, and its many centuries of stonework, followed by the welcoming dinner, gave us all an opportunity to forge significant bonds with our fellow classmates and instructors from around the world. The class included architects and designers from the US, Canada, South Africa, Brazil, Vietnam, the Philippines, the UK, and India. Similarly, the instructors, lecturers, and tour guides brought knowledge from the US, Italy, Ireland, England, Canada, Portugal, and Scandinavia, and our sponsors were literally from around the world of natural stone. We formed bonds I expect will last a lifetime.
Tuesday morning, we jumped right in with a Botticino quarry visit on the outskirts of Brescia. I always marvel at quarry visits. It is great to see the different ways each quarry is worked, using a combination of ageless techniques, the most modern machinery and various degrees of manpower. I was also pleased to learn about current reclamation requirements and plans. Next up was a gang saw slab-cutting facility, followed by a cut-to-size fabrication operation. Between the two was the first of many scrumptious buffet lunches and dinners. [I could write a treatise on how well we were wined and dined, but I will try to stick to stone from here on out.] From quarrying blocks, to cutting slabs, to cut-to-size pieces, the day gave us all a very clear picture of the complete fabrication process, ready for shipment to jobsites throughout the world.
The next day brought us to another slab processing facility with an outstanding array of stone materials and the most up-to-date assortment of technology and machinery. The inner geek in me was clearly on display as I photographed every piece of machinery along the way. Following lectures and lunch, we transferred to another cut-to-size facility and their new design showroom. This was our first taste of how much the Italian stone industry has upped their level of marketing and presentation to better compete in the expanding global market. At many producers, the showrooms, installations, warehouses and even landscaped grounds have all changed radically - for the better – since my last stone trip in 2010.
Thursday was our first visit to the Veronafiere fairgrounds. A morning of lecturers was followed by a lecture, tour and free time within Abitare il Tempo, a trade fair co-located with Marmomacc, devoted to Italian design and fabrication. It included exhibits on fabric, furniture, lighting, stone design, as well as many other disciplines. Perhaps the most interesting part of this exhibit was the lecture, which focused on the design, prototyping, and production capabilities of clusters of smaller-scale manufacturers in various regions of Italy. Their collaboration can often meet faster production schedules and smaller minimums than larger worldwide manufacturers. Following Abitare il Tempo, we transferred to Antolini, a major producer and exporter of slabs. We were treated to a sneak preview of their brand new stone exposition pavilion - another amazing display of Italian design and presentation – that was opening later that evening with a party for their 500 closest friends and clients. The new space and stone slabs therein was yet another of several kid-in-a-candy-store experiences I had during the week. We also toured their other showrooms and displays, and we saw new surface treatments and advances in composite slabs of precious and semiprecious stone materials.
Friday was entirely dedicated to the Marmomacc trade show. Again we had a morning of lectures. After lunch our esteemed professore, Vince Marazita led us through the pavilions and grounds, introducing us to various exhibiting companies and imparting upon us even more of his vast knowledge about the global stone industry. Following Vince’s tour we had free time to explore the fair on our own. I used the opportunity to visit with two Italian and one Spanish fabricators we worked with on Bass Hall, Severance Hall, Schermerhorn Symphony Center and The Smith Center for the Performing Arts. Afterwards, I simply wandered to whichever display caught my eye, one after another, after another. The day ended back within Verona’s walls with a reception followed by our ceremonial graduation dinner, a final opportunity to cement new relationships with my classmates and professori.
Throughout the week, the program mixed lectures on a wide variety of related topics with the various trips and exhibits. Topics ranged from sourcing and specifying stone, to new production capabilities, to design ideas, to installation detailing, to maintenance, to sustainability. One of my favorite presentations was delivered by Italian architect, Alberto Salvadori, on “The Strange Case of the Stone that Floats.” Architecti Salvadori fearlessly presented, in his non-native English, a most poetic talk with references to one of my favorite authors, Italo Calvino. Vince and his team put together an invaluable program of interest and utility to any architect or designer. I can wholeheartedly recommend next year’s program to anyone with an interest in natural stone and/or all things Italian.