Rinnai Introduces TV Ad Campaign Promoting Tankless Water Heaters

April 30, 2015

PEACHTREE CITY, Ga., April 29, 2015 /PRNewswire/ -- Rinnai, the number-one selling brand of tankless water heaters in the United States and Canada, has launched a television advertising campaign that highlights the benefits of tankless water heaters. The campaign, which is the only television advertising effort for any tankless water heater brand, debuts today and runs through late Fall. The two 30-second spots, titled "Dinner" and "When You Need It," humorously highlight the challenges families and homeowners have with tank water heaters while presenting Rinnai Tankless Water Heaters as the solution, including an endless supply of hot water and energy savings. The ads are running on major cable networks, including CNN, HLN, Fox Sports, HGTV, DIY Network and Fox News. These networks reach the brand's two key demographics - well-educated consumers with an interest in home improvement, as well as water heater dealers and installers and commercial audiences. In addition to the television advertising campaign, Rinnai is the only tankless water heater brand to advertise consistently in the consumer space, including high-profile consumer magazines, such as Architectural Digest, Dwell, Southern Living and others, radio, professional sports sponsorships, digital campaigns and television product placements.

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