Moulding & Millwork Rebrands as Metrie™

February 04, 2014

International Builders' Show 2014 VANCOUVER, B.C.--(BUSINESS WIRE)--In its 88th year of business, Moulding & Millwork – the largest manufacturer of interior finishings in North America – is changing its name to Metrie™. The new name is part of a strategic decision to heighten the company’s focus on providing inspiration and support to homeowners and professional designers who use interior trim (such as crown, wall and baseboard mouldings, doors and other decorative elements) to add style and beauty to a room. In addition to coordinated moulding elements of crown, baseboard, casing and more, each Collection offers solid core and glass interior doors especially designed to complement the mouldings for a cohesive, harmonized look in the home. At this year’s International Builders’ Show (IBS) in Las Vegas, the company will unveil the five new design Collections called Metrie Then & Now Finishing Collections™. Each inspired by a different architectural style, the Collections blend elements of modern and classic, so it’s easy to find something that will work with virtually any decorating style. They are: Metrie™ French Curves™ Collection Metrie™ True Craft™ Collection Metrie™ Very Square™ Collection Metrie™ Fashion Forward™ Collection Metrie™ Pretty Simple™ Collection Each Collection offers the consumer a pre-selection of all the moulding elements needed in a home, including crowns, casings, baseboards and rosettes, as well as a range of solid, premium interior doors. All mouldings within a single Collection are sized to fit together in the right proportions. Interior doors in the Collection coordinate with their mouldings making it easy for homeowners to achieve an aesthetic flow throughout the home and a result worthy of professional design standards. Metrie’s new online presence at www.metrie.com features inspiration for consumers, as well as tools to support pros and the designer community, including CEU courses, a Room Styler™ design tool and how-to videos. A comprehensive social and digital program is also in place, including a new design trends blog The Finished Space™ for the latest styles in interior finishings and weekend project ideas. Offline, new merchandising displays will showcase the Collections’ doors, mouldings and trim elements together, making coordination and selection easy.

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