Atlanta, Ga. –Roofing contractors got an in-depth and hands-on introduction to new Atlas products, incentive promotions, and technology tools at eight Atlas Innovations Roadtrip events held in Chicago, Dallas, Charlotte, Birmingham, Philadelphia, Baton Rouge, Atlanta, and Orlando. Several Atlas executives spoke at the Roadtrip 2013, describing how Atlas designs with the contractor in mind. Contractors at the Atlas Roadtrip 2013 were able to actually walk on steep sloped displays of underlayment to see how strong the traction is for safer walking. Atlas then took the wraps off its newest underlayment for steep slope roof applications, Gorilla Guard® EVERFELT™ debuted the slogan, It's Like Nothing You've Ever Felt. Glass fiber technology gives this high performance underlayment extreme strength and durability not available in ordinary organic felt underlayment.
