PPG PITTSBURGH PAINTS Brand Launches 'I Named a Paint Color' Promotion Coinciding with Redesigned Website for THE VOICE OF COLOR Program

July 10, 2012

THE VOICE OF COLOR program website features new Online Paint Visualizer with PPG easy-edge technology for simplified selection of paint colors

PITTSBURGH, July 9, 2012 /PRNewswire/ -- Have you always wanted to name a paint color? PPG PITTSBURGH PAINTS(R) brand is giving people the chance to do just that with the kickoff of the "I Named a Paint Color" promotion. The promotion coincides with the launch of a redesigned website for THE VOICE OF COLOR(R) program (www.voiceofcolor.com), which features a technological enhancement of The Voice of Color program's integrated, comprehensive color design system.

Beginning July 9, the "I Named a Paint Color" promotion affords site visitors the opportunity to name 150 new colors in the PPG Pittsburgh Paints line. Featured on www.voiceofcolor.com as well as The Voice of Color program pages on Facebook, Twitter and Pinterest, visitors will have a chance to submit a new name for five color swatches per day for 30 days. New color names will be selected from the entries based on originality and inspiration, with winning entries posted on the new website and later used on the new color palette. Tying to The Voice of Color program – the color platform for PPG Pittsburgh Paints products, based on the premise that every color has an emotional, meaningful association – the "I Named a Paint Color" promotion encourages visitors to post photos of objects, places, people and more that inspired their paint color names.

In addition to the "I Named a Paint Color" promotion, the relaunched website for The Voice of Color program also debuts the Online Paint Visualizer with PPG easy-edge technology (http://www.voiceofcolor.com/digital-color/paint-color-visualizer) – an easy-to-use digital tool allowing homeowners to envision any of the 1,900 colors in the PPG Pittsburgh Paints line on their walls by uploading a photo of a room and virtually painting the space. With just a few clicks, users can mix and match walls, ceilings, trim and more to find the perfect colors for their next project.

The revolutionary PPG easy-edge technology offers industry-exclusive functionality to provide virtual painters with unprecedented control and detail for realistic quality. It considers elements in a room photo such as lighting, angles, furniture and trim to provide virtual painters with the simulated precision of painting a real room.

The new website for The Voice of Color program provides visitors with an integrated approach to exploring the world of color through a robust set of digital tools. In addition to the Online Paint Visualizer, these include the program's yearly color trend forecasts, exclusive color families and collections, designer-inspired room galleries, tips for the best use of color, and COLOR SENSE GAME(TM) tool – an enhanced online system for assessing personality and emotions to create a personalized color palette.

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