Autodesk Launches Expanded Marketing Channel for Building Product Manufacturers

December 03, 2009

Autodesk Seek Web Service Now Integrated with Autodesk Web Applications to Help Building Product Manufacturers Connect with Designers and Consumers LAS VEGAS--(BUSINESS WIRE)--Autodesk, Inc. (NASDAQ:ADSK), a leader in 2D and 3D design, engineering and entertainment software, announced that it is expanding the Autodesk Seek web service to include additional targeted marketing channels for building product manufacturers (BPMs) that will help them reach and engage commercial and residential design professionals as well as homeowners. Autodesk is connecting Autodesk Seek to two Autodesk technology previews, Project Dragonfly, a home design application, and Project Showroom, an interactive web service that enables users to mix and match products in lifelike room settings. “Through technology and economic shifts, the building industry is in the midst of a rapid evolution that is requiring changes from building product manufactures to reach their customers,” said Jeff Wright, senior director, Autodesk Content Network. “Overall marketing budgets are down, yet designers are demanding richer information packaged for their specific needs from manufacturers. Having recognized this need, Autodesk is expanding the Seek web service to offer building product marketers a scalable, high-impact channel to connect with their target customers and measure their engagement.” Autodesk Seek is a web service that provides building designers with branded and generic building product models and associated design content via a web browser or directly from AutoCAD and Revit-based software applications. Designers can use Seek to quickly search and embed building products – including 3D models, 2D drawings and performance data – in their projects, which can greatly facilitate the building information modeling (BIM) process. First launched in 2008, Autodesk Seek has grown to encompass more than 36,000 products from nearly 1,200 manufacturers.

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