Whirlpool and Maytag Brand Laundry Pairs are Low-Vibrating Choice for Second-Floor Laundry Rooms

February 24, 2009


BENTON HARBOR, Mich. (Feb. 24, 2009) – Top-rated Whirlpool(R) Cabrio(R) Laundry Pairs and Maytag(R) Bravos(R) Laundry Pairs are now shown to have the lowest floor vibration when compared to leading competitors’ front load washers, according to Whirlpool Corporation internal testing. The inherent vibration control exhibited in the popular high-efficiency top-load pairs makes them ideal for laundry rooms located on the second floor or anywhere in a home’s living quarters.


“The Whirlpool(R) Cabrio(R) and Maytag(R) Bravos(R) high-efficiency, top-load laundry pairs control vibration five times better than our nearest front-load competitor. That’s a significant advantage, and one that will make a real difference to builders and homeowners who want laundry space on the second floor,” said Tracy Frye, senior contract marketing manager at Whirlpool Corporation. “You could say that we’re shaking up the competition with our leadership in low vibration.”


Research by Whirlpool Corporation shows that low vibration in laundry machines is important to 60 percent of consumers – a statistic that aligns with the laundry room’s migration from the basement to living quarters on the first or second floor. The Cabrio(R) and Bravos(R) laundry pairs are helping this trend take shape, thanks to their ability to help maintain a quiet, comfortable living space.


In addition to causing minimal vibration, the Cabrio(R) and Bravos(R) top-loading laundry pairs provide front-load efficiency and the benefits of steam. The Bravos(R) HE washer is ENERGY STAR(R) qualified and uses up to 67 percent less energy and 70 percent less water*. Available in March 2009, the new Cabrio(R) washer saves 70 percent more water and 67 percent more energy*. The Cabrio(R) and Bravos(R) steam dryers help consumers save energy, time and money by relaxing wrinkles, removing odors, and refreshing clothing and household fabrics in as few as 15 minutes.


About Whirlpool Corporation

Whirlpool Corporation works to exceed expectations with appliances that help building professionals create homes of distinction. The company’s The Inside Advantage(TM) Program offers Powerful Brands, Innovative Products, Targeted Services and Consumer Insight to support building professionals.


Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 73,000 employees and 69 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for building professionals, visit insideadvantage.com or call 800-253-3977.

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