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Whirlpool Corporation Helps Celebrate 1,000th Home Milestone with Habitat for Humanity(R) of Colorado

November 24, 2008

LONGMONT, Colo. (Nov. 21, 2008) – As one of Habitat for Humanity's largest corporate partners, Whirlpool Corporation is proud to help celebrate Habitat for Humanity(R) of Colorado’s 1,000th home milestone. Dedication of the 1,000th home takes place on Nov. 22, in Longmont, Colo. The honorable Andrew Romanoff, speaker of the Colorado House of Representatives, will preside over the ceremony and celebration. In addition to Whirlpool Corporation contract support representative Amy Schiebel and the company’s direct builder account managers Rhandi Bobo, Scott Park, Lori Raymond, Randy Schutte and Jim Varvil, fellow Habitat for Humanity homeowners and supporters from around the state will join in the celebration. “This is truly a historic occasion for Habitat, and we’re excited to be able to share these moments with Whirlpool Corporation, which has been so dedicated to our cause,” said Stefka Fanchi, executive director for Habitat for Humanity of Colorado. “Whirlpool Corporation and people like Rhandi, Scott, Lori, Randy and Jim have been instrumental in helping us reach the 1,000-home mark. Whirlpool Corporation’s continued support will help us reach our next goal of building another 1,000 Habitat homes within three years.” Whirlpool Corporation is one of Habitat for Humanity's largest corporate partners, donating a range and ENERGY STAR(R) qualified refrigerator to every new Habitat home built in North America. Every year, thousands of Whirlpool employees volunteer their own time to Habitat builds around the country. Whirlpool Corporation plans to support every new Habitat home built globally by 2011, through product donations, cash or home sponsorship. “Since 1999, Whirlpool Corporation has supported Habitat in its mission to provide simple, decent housing. Together with Habitat for Humanity of Colorado, we're proud to be part of such a momentous occasion,” said Debbie Ramirez, manager of corporate commitments at Whirlpool Corporation. About Whirlpool Corporation Whirlpool Corporation works to exceed expectations with appliances that help building professionals create homes of distinction. For this purpose, the company developed – The Inside Advantage(TM). This targeted program offers Powerful Brands, Innovative Products, Targeted Services and Consumer Insight to support building professionals. Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion, more than 73,000 employees, and approximately 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for building professionals, please visit insideadvantage.com or call 1-800-253-3977. About Habitat for Humanity of Colorado HFHC is a nonprofit 501c3 corporation whose purpose is to build the capacity of affiliates by increasing access to resources, facilitating communication between affiliates and the community, and providing statewide leadership toward the creation of thriving communities that support healthy families. To accomplish this we: 1. Develop sources of funds, in-kind donations, services and other resources, and distribute these equitably to affiliates 2. Develop, promote, and coordinate statewide activities to increase public awareness of Habitat’s work in Colorado 3. Facilitate networking and sharing of expertise, information, technical assistance, and other resources with and among Colorado affiliates. There are 31 Habitat for Humanity affiliates across the state, who in 2008 will build more than 100 homes in partnership with families who would otherwise be unable to obtain the security, stability, and hope that homeownership can provide. To date 1,000 homes have been built in 42 Colorado communities. Funds raised and distributed by Habitat for Humanity of Colorado accounted for nearly 30 percent of affiliate building capacity. For more information about Habitat for Humanity of Colorado, visit habitatcolorado.org. About Habitat for Humanity International Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in Americus, Ga., in 1976, Habitat has built more than 200,000 houses in nearly 100 countries, providing simple, decent and affordable shelter for more than one million people. For more information, visit habitat.org.
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Whirlpool Corporation Takes Next Leap in Digital Design Offerings

November 24, 2008

First Appliance Manufacturer to Offer 3-D Models in the Google Dynamic Component Collection BENTON HARBOR, Mich. (Nov. 19, 2008) - Whirlpool Corporation’s dedicated program for building and design professionals, The Inside Advantage(TM), announces yet another first for the design community. The company is now the first appliance manufacturer to offer 3-D appliance models that comply with the new Google(R) SketchUp(TM) Dynamic Components standards, starting with the KitchenAid(R) Architect(R) Series II Suite. These new 3-D appliance models, available in the Google(R) Dynamic Components Collection, provide users with easy access to information, such as SKU numbers, color and finish availability, and how each model qualifies for national green home certification programs, including ENERGY STAR(R) home and LEED(R) for Homes. Additionally, the appliance models include Web site links to more relevant product and brand information. “As Google SketchUp continues to become more and more robust, Whirlpool Corporation is keeping pace to make the design process as easy as possible,” said Tom Halford, general manager of contract sales and marketing at Whirlpool Corporation. “We will continue to add more 3-D appliance models from our KitchenAid, as well as Jenn-Air, Whirlpool, Maytag and Gladiator brands.” Google SketchUp is an easy-to-learn, software developed to provide quick 3-D forms for conceptual stages of design. Part of this software includes a repository of 3-D building objects that expedite the design process. As with the original 3-D appliance models offered from Whirlpool Corporation, the new KitchenAid(R) Architect(R) Series II Suite brand models in the Dynamic Components Collection provide designers and their clients the ability to visualize their designs in 3-D. This makes it easier to determine the configurations that will work best. Plus, the SketchUp models can then be converted into all major CAD products without having to draw designs twice. As part of The Inside Advantage(TM) program, the Architecture & Design Marketing Group creates educational, informational and experiential resources and events to engage design professionals and build on their knowledge of Whirlpool Corporation’s portfolio of brands. Recent industry firsts developed by the group include the first home plan book/CD/Web site of green home designs for the housing industry, in collaboration with Alan Mascord Design Associates; the first Podcast series for architects and designers to receive continuing education (CE) credit; and the first branded appliance collections for Google(R) SketchUp(TM), AutoCAD(R), 20/20 Fusion and Chief Architect(R) CAD software users within Google’s 3D Warehouse. For information on Whirlpool Corporation and its offerings for architects and designers, please visit insideadvantage.com/digitalgreen or call 1-800-253-3977. Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion, more than 73,000 employees, and approximately 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator and other major brand names to consumers in nearly every country around the world.
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Maytag(R) Commercial Technology is Finding its Home in New Performance Series Front-Load Washers and Dryers

November 18, 2008

New colors and steam options add to the appeal BENTON HARBOR, Mich. (Nov. 14, 2008) – From heavy duty springs and belts to beefed up motors and frames – the new Performance Series washers and dryers are engineered with Maytag Commercial Technology (MCT) under the hood. The commercial-grade components found within Maytag Performance Series laundry appliances ensure both strength and dependability for years of reliable performance. “Maytag has been making washers and dryers for laundromats and high-volume commercial settings for 50 years,” said Christian Cerda, general manager for Maytag. “Incorporating commercial-grade components into our residential laundry products make Maytag brand washers last longer than any other leading brand[1].” The new Maytag Performance Series laundry pairs are available in four bold colors – Crimson, Evergreen, Oxide and White. Most models also feature the sanitizing power of steam. The Performance Series steam dryer conveniently connects to the existing laundry-room waterline, so there is no reservoir to fill, just on-demand steam cycles with the push of a button. Inside the dryer, a small nozzle distributes a fine mist of water throughout the heated dryer as clothes tumble. The heated air combines with mist to form steam, rejuvenating a single item or outfit by removing odors and relaxing wrinkles from a few items or an entire load. Also, the dryer is NSF certified to sanitize, removing 99.9 percent of tested harmful bacteria. This feature is perfect for sanitizing things that people prefer not to wash like pillows and teddy bears. The Maytag Performance Series is also ENERGY STAR(R) qualified, each load using 70 percent less water and 70 percent less energy than conventional top-load washers[2]. With a wash basket capacity at 4.4 cubic feet, now you can wash more laundry in every load, reducing the number of loads washed each week. Intuitive and dependable features monitor incoming water temperature and levels, aiding in energy conservation. GentleBreeze(TM) Drying System incorporates diagonal airflow to dry clothes in the same amount of time it takes to wash them, and IntelliDry(R) sensor technology minimizes the risk of over-drying and shrinking, conserving even more energy. Whirlpool Corporation works to exceed expectations with appliances that help building professionals create homes of distinction. For this purpose, the company developed – The Inside Advantage(TM). This targeted program offers Powerful Brands, Innovative Products, Targeted Services and Consumer Insight to support building professionals. Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 73,000 employees, and 69 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for building professionals, please visit insideadvantage.com or call 1-800-253-3977. [1] Based on independent research of over 5,000 surveys processed, 2006. [2] Compared to pre-2004 conventional washers.
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Whirlpool Corporation Senior Account Manager Achieves Certified Graduate Associate (CGA) Designation from NAHB

November 18, 2008

BENTON HARBOR, Mich. (Nov. 18, 2008) – Richie Heumann, senior account manager of Whirlpool Corporation’s North Atlantic Division, recently became one of a select group of building professionals nationwide to earn the Certified Graduate Associate (CGA) from the National Association of Homebuilders (NAHB) University of Housing. The CGA designation identifies him as one of the building industry’s top professionals. “We commend and congratulate Richie for this milestone achievement,” said Tracy Frye, senior contract marketing manager at Whirlpool Corporation. “This achievement truly reinforces our commitment to being a comprehensive resource to help builders incorporate new trends and technology into their home building efforts. Richie is one of many Whirlpool Corporation sales professionals who work closely with the building industry to help set the pace for sustainable construction and other emerging building trends.” CGAs earn the building industry’s premier professional designation by successfully completing an intensive series of six 8-hour courses. The CGA curriculum incorporates training by leading building industry practitioners and academics on a range of topics, including business management, emerging technologies and market trends. After earning the CGA designation, program graduates are required to maintain their designation through completion of an additional 12 hours of training every three years. Heumann also earned the Green Certified Professional (GCP) designation earlier this year from the NAHB. Whirlpool Corporation works to exceed expectations with appliances that help building professionals create homes of distinction. For this purpose, the company developed – The Inside Advantage™. This targeted program offers Powerful Brands, Innovative Products, Targeted Services and Consumer Insight to support building professionals. Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 68,000 employees, and 69 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for building professionals, please visit insideadvantage.com or call 1-800-253-3977.
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Marmomacc 2008: The Global Leader in Stone, Stone Design and Stone Education

November 03, 2008

(Verona, Italy – November 3, 2008) – Marmomacc 2008, held in Verona from October 2-5, reaffirmed the show’s role as the most important global trade event for the stone sector and for stone-related design and technologies. 27,000 trade visitors from 120 countries – 45% of the 63,000 total visitors – and 1,530 exhibitors from 54 countries. Despite the economic downturn, Marmomacc managed to attract growing numbers of buyers, specifiers, architects and builders from all over the world. Stone design continues to be one of Marmomacc’s major draws. Stone trade professionals congregate in Verona each Fall to see the impact of new technologies on design. The “Marmomacc Meets Design” (MMD) project, generated more innovative booth designs. MMD 2008 paired leading international designers with 15 stone processors. The pairings focused on this year’s theme -- stone as texture or “skin” -- in developing everything from objects to entire booth designs. This theme reflects the increasing focus among architects on selecting materials, including natural stone, on the basis of their surface texture, whether in creating objects or in cladding buildings. Two of the MMD booths shared the Marmomacc Best Communicator Award, presented to the booths with the best visual approaches to conveying the richness and potential of stone. The winners: -Il Casone for Claudio Silvestrin’s “Quarry” booth design; and -PibaMarmi for Michele de Lucchi and Philippe Nigro’s “Palisade” booth design. Silvestrin, de Lucchi and Nigro were among the many designers involved in this project who were present at Marmomacc. A number of companies received “special mentions” from the Best Communicator Award jury for their booth designs: Vaselli Marmi, Grassi Pietre, Franchi Umberto Marmi, M+Q Italia, Henraux, Lithos Design and Iaconcig. Other pairings for the MMD project included Mario Bellini/Mineranorge, Riccardo Blumer/Scalvini Marmi, Roberto Canovaro/Marmo Arredo, Aldo Cibic/Quarella, Stefano Giovannoni/Grassi Pietre, Massimo Iosa Ghini/Budri, James Irvine/Marsotto, Simone Micheli/Odorizzi Porfidi, Pietro Ferruccio Laviani/Citco, Pongratz Perbellini Architects/Testigroup, Marco Piva/Lasa Marmo, Denis Santachiara/Marmi Ghirardi, and Luca Scacchetti/Santa Margherita. Marmomacc also hosted the tenth edition of Veronafiere’s continuing education programs for architects, which now includes courses in Italy, the U.S. and online. To commemorate this special anniversary, architects who had participated in previous editions of the course were invited back to take part in a special “Reunion” program that took place in Milan, Trento and Verona. A second group of architects -- from the U.S., Canada, the U.K., India, South Africa and Australia -- spent four days studying the importance of stone in modern design. Participants visited quarries in Verona and Querceta (in Tuscany, near Lucca), various stone processing facilities and even Pisa’s Piazza dei Miracoli. Nearly 50 architects participated in these programs, which are recognized by the American Institute of Architects, the Royal Architectural Institute of Canada, and the Royal Institute of British Architects. The dates for Marmomacc 2009 are September 30th–October 3rd.
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Marmomacc 2008: The Global Leader in Stone, Stone Design and Stone Education

November 03, 2008

(Verona, Italy – November 3, 2008) – Marmomacc 2008, held in Verona from October 2-5, reaffirmed the show’s role as the most important global trade event for the stone sector and for stone-related design and technologies. 27,000 trade visitors from 120 countries – 45% of the 63,000 total visitors – and 1,530 exhibitors from 54 countries. Despite the economic downturn, Marmomacc managed to attract growing numbers of buyers, specifiers, architects and builders from all over the world. Stone design continues to be one of Marmomacc’s major draws. Stone trade professionals congregate in Verona each Fall to see the impact of new technologies on design. The “Marmomacc Meets Design” (MMD) project, generated more innovative booth designs. MMD 2008 paired leading international designers with 15 stone processors. The pairings focused on this year’s theme -- stone as texture or “skin” -- in developing everything from objects to entire booth designs. This theme reflects the increasing focus among architects on selecting materials, including natural stone, on the basis of their surface texture, whether in creating objects or in cladding buildings. Two of the MMD booths shared the Marmomacc Best Communicator Award, presented to the booths with the best visual approaches to conveying the richness and potential of stone. The winners: -Il Casone for Claudio Silvestrin’s “Quarry” booth design; and -PibaMarmi for Michele de Lucchi and Philippe Nigro’s “Palisade” booth design. Silvestrin, de Lucchi and Nigro were among the many designers involved in this project who were present at Marmomacc. A number of companies received “special mentions” from the Best Communicator Award jury for their booth designs: Vaselli Marmi, Grassi Pietre, Franchi Umberto Marmi, M+Q Italia, Henraux, Lithos Design and Iaconcig. Other pairings for the MMD project included Mario Bellini/Mineranorge, Riccardo Blumer/Scalvini Marmi, Roberto Canovaro/Marmo Arredo, Aldo Cibic/Quarella, Stefano Giovannoni/Grassi Pietre, Massimo Iosa Ghini/Budri, James Irvine/Marsotto, Simone Micheli/Odorizzi Porfidi, Pietro Ferruccio Laviani/Citco, Pongratz Perbellini Architects/Testigroup, Marco Piva/Lasa Marmo, Denis Santachiara/Marmi Ghirardi, and Luca Scacchetti/Santa Margherita. Marmomacc also hosted the tenth edition of Veronafiere’s continuing education programs for architects, which now includes courses in Italy, the U.S. and online. To commemorate this special anniversary, architects who had participated in previous editions of the course were invited back to take part in a special “Reunion” program that took place in Milan, Trento and Verona. A second group of architects -- from the U.S., Canada, the U.K., India, South Africa and Australia -- spent four days studying the importance of stone in modern design. Participants visited quarries in Verona and Querceta (in Tuscany, near Lucca), various stone processing facilities and even Pisa’s Piazza dei Miracoli. Nearly 50 architects participated in these programs, which are recognized by the American Institute of Architects, the Royal Architectural Institute of Canada, and the Royal Institute of British Architects. The dates for Marmomacc 2009 are September 30th–October 3rd.
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