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AEC441 - A Concept Kitchen: Contemporary Casual...THIS COURSE IS NO LONGER OFFERED
THIS COURSE IS NO LONGER OFFERED.
Upon completion of this course, the Learner should be able to:
- Discuss the changing kitchen design preferences of the 2010+ client, while appreciating the value of updating information gathering and planning process methods for presenting solutions to prospective clients.
- Define specific differences between the European Contemporary and American Contemporary design aesthetic, and apply this to creating a kitchen for the American consumer, styled in the European fashion.
- Detail product installation options the design professional can consider/adopt/ embrace when merging contemporary cabinet details with American appliance specifications.
- Describe new ways of planning the equipment placement, and explore how to design integrated finished spaces meeting both functional equipment and user ergonomic requirements.
Approximately 1 hour. Delivered online, at your own pace.
Presented by Ellen Cheever, CMKBD, ASID, CAPS on behalf of Whirlpool Corporation. View the Privacy Policy .
Presenter Information

Name: Ellen Cheever, CMKBD, ASID, CAPS
Title: Certified Master Kitchen and Bath Designer, Professional Member of the American Society of Interior Designers, and a Certified Aging in Place Specialist, Whirlpool Corporation
Background: Ellen Cheever brings a dynamic combination of design excellence and best business practices to her manufacturer, distributor and dealer clients in the kitchen and bath industry today.
A Certified Master Kitchen and Bath Designer, Professional Member of the American Society of Interior Designers, and a Certified Aging in Place Specialist, Cheever manages both a private residential design practice and a consulting firm that develops innovative products, designs memorable showrooms, and creates highly effective training programs for all segments of the industry.
Her residential design clients stretch from California to the East Coast. Her private design work has been honored by the American Society of Interior Designers, the KWC Design Competition, and the National Kitchen & Bath Association Design Competition.
A respected trend analyst who regularly travels the world, Ellen is a member of the National Kitchen and Bath Association Hall of Fame, and served on the management teams of several innovative and respected cabinet companies. She holds a Bachelor of Arts degree in Home Economics from California State University.
The prolific author first gained prominence in the industry when she wrote two textbooks considered the basis of design education: Beyond the Basics: Advanced Kitchen Design and The Basics of Bathroom Design and Beyond. She then served as the Director of Educational Services for the National Kitchen & Bath Association, where under her leadership the Kitchen and Bathroom Industry Technical Manuals were first published.
Today she continues her focus on educational leadership. She has just completed four authoritative new volumes for NKBA’s Professional Research Library: “Kitchen & Bath Products”, “Design Principles”, “Kitchen & Bath Business Management” and “Installation Procedures & Project Management for Designers”. As a regular contributor to Kitchen & Bath Design News Magazine, and a much sought-after speaker at national and international industry events, Ellen continues to shape the face of the industry today with her in-depth analysis of emerging design trends and winning business strategies.